Last Updated: 7/1/2020
By using the Website, you agree to the collection and use of information in accordance with this policy.
Use of Information: Collection & Third-Party Analytics
We collect information about our Website users so that we can provide an experience that is responsive to their needs. When you voluntarily submit a comment, register for a newsletter or email list, or respond to a form or survey, you may be asked to provide personal information, such as your name, mailing address, phone number, email address, preferred form of communication, and best time to call (if phone is preferred). This information will be used for the provision of your request or for adherence with any legal obligations associated with such an exchange. This information will be stored securely with encrypted technology. However, you do not need to give us any personal information in order to use the freely available pages of our Website.
For customers of our psychological services (i.e., psychological assessment, psychotherapy, and coaching), we do not collect medical information or payment information (e.g., credit/debit/HSA cards) through our Website. Such information is collected through our secure Client Portal, which is only accessible to registered clients of Brighton Psychological Services, PLLC.
Some information about you may be collected automatically. Like many website operators, we collect Activity Information (“Log Data”) that your browser sends whenever you visit our Website. This Log Data may include information such as your computer’s hardware and software, Internet Protocol (“IP”) address, device type, operating system, processor type, browser type, browser version, referring website information, universally unique identifiers (“UUID”), advertising identifier (“IDFA”), network type, carrier and country location, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, and other related data.
Like many websites, our Website may use session cookies (expire upon browser closure) and persistent cookies (remain until deleted) to collect information to improve our users’ experience. Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from the Website and stored on your computer’s or mobile device’s hard drive. The functions of cookies include “remembering” user login and password information, utilizing a shopping cart, and similar processes. You may instruct your browser to refuse all cookies, delete existing cookies, or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.
In addition, we may use third party services such as Google Analytics and other analytics tools (e.g., Facebook, Instagram, Twitter, etc.) that monitor and analyze automatically-collected aggregate visitor data. This information may include how often visitors use the Website, the pages that they visit, time spent on the Website, geographic location of visitors, and the source of referred traffic (e.g., external websites versus search engines). These third-party tools collect only IP addresses assigned to visitors on the date of visiting the Website but not names or other identifying information.
It is possible to withdraw from certain data collection by Google Analytics (see https://support.google.com/analytics/answer/2838718?hl=en). Visitors may also disable the Google Analytics cookie in your browser if you want to stop Google Analytics from recognizing return visits to the Website. If you opt out of these services, some pages on the Website may not function optimally.
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Address: Brighton Psychological Services, PLLC
919 Winton Rd. S., Suite 106
Rochester, NY 14618